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Haagen-dazs the name of “haagen-dazs” first came from a polish american decedent, reuben mattus in 1961, who had a particular passion for quality and a vision for creating the finest ice. The digital advert titled häagen-hearts [image] was done by tbwa\hakuhodo tokyo advertising agency for haagen-dazs in japan it was released in oct 2016. Gini sharvill, global brand manager at häagen-dazs presents a case study of their recent visual rebrand. Although häagen-dazs is a distinctive and respected brand with a commitment to baseline sales of haagen-dazs increased 52% in april related case studies.